I must confess, when I first started in the Facebook world, I thought it was important to get as many 'likes' as I could. C'mon, you know what I mean...it makes you look good, right?
Yes, building your list is your #1 investment, however it is important to get the right people to 'like' you. What does that mean, 'the right people'? It is the people who are interested in your message and your services. So when you post, 'Hey, go 'like' my page so I can reach 100 people, it doesn't serve you nor does it serve your friends and network. Why should your meat eating, hunter cousin 'like' your vegetarian lifestyle page?
HERE IS A SIMPLE FIX TO ASK FOR MORE 'LIKES' THAT ARE TARGETED:
Instead, simply ask your friends or business network to share your page to the people they believe would be interested. Here is an example: 'Hey friends, I have a new recipe for the tastiest Kale Salad, can you share my page to people you know that may be interested. I would love to connect with other vegetarians. Much appreciated'. Added bonus: you have reached into their network of friends not just yours. They are helping you reach out to a targeted person without feeling obligated to click the 'like' button just because you are 'family'.
Fortunately, I hired a social media specialist to be part of my team in the beginning of my journey in marketing with social media. She got me back on the right track with targeted followers and 'likes'.
Social media done with specific protocols and strategies is a beautiful thing. I see too many business owners making simple mistakes that doesn't serve them well. I highly recommend that business owners invest in a virtual social media assistant as part of their team. It is worth every penny...and then some.
To your social media success,
P.S. If you know any business owners who could benefit about marketing online with grace and effectiveness, please share this blog post with them,
Of recent, I have been meeting and consulting with small business owners. I am noticing a trend. If your business isn't giving you more time and customers aren't walking in the door spending more money, something needs to change.
Wouldn't you agree?
People in my age category and older are still doing business as they did 10 years ago or even longer!
There is a new way to do business. It is vital that the traditional storefront business embraces the online world and that the online businesses learn how to build a business with offline basics.
Doing business in today's world requires polarization. You must define and focus on a specific market. Find a way to stand out from the others in your industry. Uncover ways to give you more time with simple leveraging solutions.
When you are open to change, the change will come. You can have more time and more money.
It's time for you to refresh, reinvent and revitalize your business.
As the famous saying goes, "If you keep doing what you are doing and you expect a different result, that is the definition of insanity."
For some of the reasons above, I am excited to announce my own revitalization, refreshing and re-invention. In another month we are rolling out with a new brand and defined focus. It will help business owners really take centre stage in their community so they can live the lifestyle of their dreams.
To Doing Business The New Way,
Join me in The Laptop Lifestyle Adventure
I am passionate about showing others how they can dream again and truly work their own business that gives them fulfillment