I must confess, when I first started in the Facebook world, I thought it was important to get as many 'likes' as I could. C'mon, you know what I mean...it makes you look good, right?
Yes, building your list is your #1 investment, however it is important to get the right people to 'like' you. What does that mean, 'the right people'? It is the people who are interested in your message and your services. So when you post, 'Hey, go 'like' my page so I can reach 100 people, it doesn't serve you nor does it serve your friends and network. Why should your meat eating, hunter cousin 'like' your vegetarian lifestyle page?
HERE IS A SIMPLE FIX TO ASK FOR MORE 'LIKES' THAT ARE TARGETED:
Instead, simply ask your friends or business network to share your page to the people they believe would be interested. Here is an example: 'Hey friends, I have a new recipe for the tastiest Kale Salad, can you share my page to people you know that may be interested. I would love to connect with other vegetarians. Much appreciated'. Added bonus: you have reached into their network of friends not just yours. They are helping you reach out to a targeted person without feeling obligated to click the 'like' button just because you are 'family'.
Fortunately, I hired a social media specialist to be part of my team in the beginning of my journey in marketing with social media. She got me back on the right track with targeted followers and 'likes'.
Social media done with specific protocols and strategies is a beautiful thing. I see too many business owners making simple mistakes that doesn't serve them well. I highly recommend that business owners invest in a virtual social media assistant as part of their team. It is worth every penny...and then some.
To your social media success,
P.S. If you know any business owners who could benefit about marketing online with grace and effectiveness, please share this blog post with them,
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